Cognitive Dissonance: Mental Discomfort

Introduction: Cognitive dissonance is related to one’s mental discomfort, on conflicting attitudes, beliefs or behaviours. A feeling of mental balance, restoration of one’s actions to reduce mental discomfort. The Science: History: In 1957 Festinger ran an experiment to test people’s inconsistencies on the belief of one’s environment. As well as belief system and attitudes. Festinger … Read more